Chinese discount shopping platforms Temu and Shein have experienced notable drops in their user bases, impacted by tariff challenges and adjustments to de minimis exemptions. According to KrASIA, Temu’s monthly active users declined by 18% year-on-year in October, with the platform’s user numbers shrinking steadily since June.
Shein’s user count also began to decline starting in July, reflecting broader challenges faced by Chinese e-commerce players in global markets. These shifts come amid evolving trade policies, including those by the European Union, affecting cross-border online retail dynamics.
For Japanese investors and market watchers, these developments underscore the increasing complexity of international e-commerce and the potential ripple effects on regional retail and logistics sectors.