Chinese electric vehicle maker Li Auto is preparing a new round of organizational restructuring that will see several key functions shifted from its product department into the research and development (R&D) division. This move aims to streamline the company’s product decision-making process, according to KrASIA.
Last year, CEO Li Xiang emphasized the need for Li Auto to return to a startup mindset, signaling a push for greater agility and innovation within the company. The restructuring reflects this strategic direction by enhancing R&D’s role in shaping product development.
For Japanese investors and market watchers, this organizational shift highlights the increasing importance of innovation and rapid decision-making in the competitive EV sector, which could influence regional supply chains and technology partnerships.