Perplexity experienced a significant boost in user numbers and revenue in India following the conclusion of a promotional offer with Airtel. Although app downloads declined, the company's free AI service attracted millions of additional users, contributing to a roughly 60% increase in revenue after the Airtel offer ended, according to TechCrunch.
The growth highlights the lasting impact of strategic partnerships and free service offerings on user engagement and monetization in emerging markets. Perplexity's ability to maintain revenue growth despite fewer new downloads underscores a shift toward higher user value and retention.
For Japanese investors and market watchers, this trend reflects the increasing importance of localized strategies and partnerships in driving AI adoption and monetization across diverse markets such as India.