Meta has revealed that its AI application Muse has attracted over 10 million users, with shopping identified as a leading activity among users. This milestone was disclosed during Meta’s Q3 earnings report, highlighting the growing adoption of AI tools for everyday tasks.

According to TechCrunch, users are increasingly turning to Muse not only for shopping but also for enhancing personal productivity. The app’s rapid growth reflects Meta’s expanding footprint in the AI space, leveraging its extensive user base to drive engagement.

For Japanese investors and market watchers, Meta’s progress with Muse signals the rising influence of AI-driven consumer applications, which could impact e-commerce trends and technology sector valuations in the region.