Tavus has introduced Griffin, an AI-powered video avatar that achieved a notable milestone in human likeness. According to The Decoder, 48 percent of participants believed Griffin was a real person after a one-minute video call, a significant increase compared to previous systems.

The Decoder reported that earlier AI avatars only managed to convince about two percent of participants that they were human, highlighting Griffin's advancement in realistic video interaction. This leap in technology emphasizes improved AI capabilities in mimicking natural human communication.

For Japanese markets, where AI integration in financial services and customer engagement is rapidly expanding, such progress in AI avatars could influence how firms approach client interactions across FX, crypto, and equities sectors.